Heinz and Award Winning Producer, Mustard, Drop the Sauce of the Summer: Heinz Mustaaaaaard

Heinz and Award Winning Producer, Mustard, Drop the Sauce of the Summer: Heinz Mustaaaaaard

#Pittsburgh, #Chicaco, June 25th, 2025

After taking the internet by storm earlier this year, and award winning producer, Mustard, are back with this summer’s hottest drop: limited edition Mustaaaaaard. A smoky and sweet chipotle honey mustard with a kick, this BBQ essential blends real chipotle peppers with a touch of honey for a bold spin on ’s gold standard. Mustard himself carefully crafted the sauce at headquarters in his newly appointed role as the brand’s first ever Chief Mustard Officer. For the next two weeks, fans can exclusively try Mustaaaaaardat Buffalo Wild Wings locations across the country before the sauce becomes available at retailers nationwide.

As masterful on the #grill as he is on the beats, #Mustard has long used Mustard as his go to staple when grilling for friends and family. Now, he has his own remix, handpicking each flavor and ingredient in this never before seen sauce to uplevel summertime staples. Mustaaaaaard boasts a thick, creamy texture and just the right balance of smokiness, heat and sweetness. It’s just as delicious when used as marinade for wings and ribs as it is when topping burgers, salmon and more.

“Mustard has always been the base and most important ingredient of my grilling secret weapons”, says Mustard. “I knew I wanted to make my own sauce one day, something that wouldn’t be like anything else out there. Adding mustard gives you that nice browning, bark formation, and grilling, but that’s just step one. I tasted a bunch of remixes with the team, trying different ingredients like jalapeños, bacon, and chipotle peppers until I got the perfect flavor. It came down to three top competitors, but this is the one, the ‘Mustard’ of all mustards.”

Starting today, Mustaaaaaard will be available at Buffalo Wild Wings sports bars nationwide for an exclusive, first taste. While supplies last, fans who order beef menu items for dine in at #Buffalo #Wild #Wings will receive a free bottle of Mustaaaaaard. Following, Mustaaaaaard will roll out nationwide at walmart.com, #Target, 7 #Eleven, and on #Amazon, while supplies last.

The launch marks the first national innovation for Mustard in nearly a decade and was brought to market in four months—just in time for summer grilling. Mustaaaaaard is also the first time the iconic condiment brand has ever co created a new sauce with a partner in the United States.

“Mustaaaaaard is delicious and will undoubtedly be the ‘sauce of the summer”, said Peter Hall, President of Elevation, North America at Kraft Heinz. “This launch is the latest example of our ability to bring innovation and unexpected flavors to market faster than ever before. We are committed to elevating dining experiences for fans anywhere they’re eating, both in and away from home.”

Fans can learn more about limited time sauce offering and hear about every exciting drop and Mustard have planned this year at www.MustardxMustard.com. To find your nearest Buffalo Wild Wings sports bar, visit here.

Limited time at participatin locations while supplies last. Walk in/dine in only. Offer not avail. via web, app or 3rd proprietary delivery. Ask server for availability before placing your order. Limit 1.

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